The 100M€ Myth: Why your Ecom is dying in the shadow of giants

Most e-commerce founders live in a state of permanent aspiration. We study the case studies, we track the shiny LinkedIn revenue screenshots, and we obsess over the «100M€ Club.» We are told that if we just «scale» hard enough, the profit will eventually follow. But here is the silent truth: scaling without precision is just […]

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