Tech Audit: Shopify Collabs — The Influencer Margin Drain
Influencer marketing is the «wild west» of E-commerce. Brands spend thousands on seeding and commissions, hoping for a viral hit. Shopify Collabs was built to simplify this, but without a Margin-First approach, it’s just a faster way to burn through your cash. The Attribution Illusion The biggest flaw in the Influencer model isn’t the creators; […]
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